Tired of reconciling UNFI deductions at 2AM?
A full-service CPA firm for CPG brands. Distributor remittances, ecommerce revenue, channel P&L — all handled, $500/mo.
Books closed every single month.
Connected to your distributors, channels, and tools
Trusted by CPG brands
Sound familiar?
You're selling through UNFI, KeHe, Amazon, and Shopify — but your books are a mess.
Deductions pile up uncategorized
UNFI sends a remittance that’s $14K short. Your bookkeeper just shrugs.
Ecom revenue never matches your bank
Shopify says you made $80K last month. Your bank deposits disagree. Nobody can explain why.
Your accountant doesn’t speak CPG
Chargebacks. Trade spend rates. MCBs. All they give you is a blank stare.
No P&L by channel — ever
Wholesale, DTC, Amazon — you have no idea which channel actually makes money.
Margins are a total mystery
50 SKUs and you can’t tell which ones are profitable. COGS? “We’ll figure it out at year-end.”
Books close a month late. Every month.
You’re making decisions on financials that are 45 days old. In CPG, that’s a lifetime.
Don't take our word for it.
Hear from CPG founders who made the switch.
“Their UX is so simple, and easy to use, just what I needed, no more, no less. It also feels their team cares more about my business than I do, which is great for any startup entrepreneur!”
Regina · Founder, Nemi Snacks
“I love the comments feature. Once I got a hang of using Mars, things became really smooth. Definitely money-well-spent!”
Hillary · Founder, Sipwell
“I give a 10 out of 10. I love the educational videos, the quick and on-demand access to experts, and the tool is intuitive for me to manage all my finances!”
Stephanie · Founder, TUYYOFOODS
“The platform gave me what I need in a simple and straightforward way. I trust Mars as my partner as I continue to grow.”
Marilyn · Founder, fungalsnacks
“Game changing for me, a solo-founder, to manage my finances from bookkeeping to fundraising.”
Ashley · Founder, B.T.R Nation
Automation that does the heavy lifting
This is what sets Mars apart from every other firm.
Distributor Automation
Remittances decoded in seconds, not hours
Every remittance from UNFI, KeHe, and your other distributors is automatically ingested, parsed, and categorized. No more spreadsheets. No more guessing where the money went.
- Auto-ingests from UNFI, KeHe, and 20+ distributors
- Categorizes trade spend, shortages, damages, and fines
- Flags unusual deductions for your accountant to review
Ecommerce Automation
Every sale, fee, and refund — reconciled automatically
Sales from Shopify, Amazon, Faire, and WooCommerce stream into your books with proper accrual treatment. Your revenue numbers finally reflect reality.
- Streams data from all major ecom platforms
- Proper accrual accounting — not cash-basis guessing
- Fees, refunds, and discounts reconciled automatically
Real-Time Reporting
Channel P&L that updates daily, not quarterly
See profitability by channel, by retailer, by SKU. Know exactly where your margin lives — and where it’s leaking — with financials that refresh every day.
- Profitability breakdown by channel, retailer, and SKU
- Daily refresh — not month-end surprises
- Identify margin leaks before they become problems
Everything a CPG brand needs.
Nothing it doesn't.
Distributor Reconciliation on Autopilot
- We pull remittances directly from UNFI, KeHe, and other distributors
- Every deduction is automatically categorized — trade spend, shortages, damages, fines
- You always know what you shipped, what you got paid, and where the difference went
- No more manual cross-referencing. No more mystery deductions.
Ecommerce Revenue, Actually Accurate
- Direct integrations with Shopify, Amazon, Faire, WooCommerce, and more
- Proper accrual accounting — not cash-basis guessing
- Fees, discounts, and refunds automatically reconciled
- Your revenue numbers finally reflect reality, not a Shopify dashboard fantasy
A Full Accounting Firm, Not Just a Tool
- Full general ledger with invoicing and bill pay
- A dedicated accountant who understands CPG inside and out
- Monthly close, financial statements, everything — handled
- They review everything the system produces and bring human judgment where it matters
Built for the complexity of CPG
Every feature your generalist bookkeeper can't offer.
COGS & Margin by SKU
True landed cost including ingredients, packaging, co-man fees, and freight. Know your actual margin on every product you sell.
Trade Spend Tracking
Monitor slotting fees, MCBs, OI deals, and promos against budget. See your actual trade rate — not what the broker told you it was.
Cash Flow Forecasting
See what’s coming in and going out. Plan production runs, inventory buys, and vendor payments without surprises.
Inventory Accounting
Track inventory across warehouses, 3PLs, and in transit. Proper FIFO valuation, write-offs, and shrinkage reporting.
Deduction Dispute & Recovery
When deductions are wrong — and they often are — we flag them, track the dispute, and help you recover the dollars you’re owed.
Fundraising-Ready Financials
GAAP-compliant books with proper revenue recognition and unit economics. The kind of financials that make investors say yes.
Connects with everything you use
40+ integrations across distributors, ecommerce, accounting, banking, and more.
Distributors & Retail
UNFI
KeHe
DPI / Dot Foods
McLane
Walmart
Target
Faire
Core-Mark
C&S WholesaleEcommerce
Shopify
Amazon
WooCommerce
Square
Stripe
Squarespace
PayPalAccounting
QuickBooks
Xero
FreshBooks
NetSuite
SageBanking & Expenses
Plaid
Brex
Ramp
Mercury
Bluevine
Relay
Expensify
Divvy
AirbasePayroll & HR
Gusto
Rippling
ADP
Paychex
Deel
Justworks
PaycorShipping & Fulfillment
ShipStation
ShipBobDon't see yours? Let us know — we add new integrations fast.
The numbers speak for themselves
of clients successfully borrowed from a commercial lender
got accepted to a CPG accelerator or raised equity
grew more than 30% annually
Up and running in hours, not weeks.
Three steps to financial clarity.
Connect your platforms
We integrate with your distributors, ecom channels, and accounting software in minutes. You bring your data; we handle the rest.
We handle your books
Our system automates reconciliation and categorization. Your dedicated accountant reviews everything, adjusts what needs adjusting, and closes your books every month.
You get clean financials
Real-time P&L by channel. Accurate financial statements. Books closed on time, every single month.
Your CPG finance team
Accountants, operators, and engineers who live and breathe CPG.
Peter Zhu
Chief Accountant
Has closed the books for 50+ CPG brands. Ecommerce revenue recognition, inventory accounting, and COGS analysis — he’s the person reviewing your financials every month.
Om Agarwal
Chief Accountant
Has reconciled $1M+ in distributor deductions across UNFI, KeHe, and DPI. Specializes in trade spend tracking and making sure every dollar you’re owed comes back.
Alice Zhang
CFO
Wharton MBA in Finance. Former McKinsey, ex-Country CFO at Fuji Xerox. Specializes in financial strategy and capital raising for CPG founders.
Sergio Peterson
Tech Lead
UC Berkeley CS. Building the tools that save you hours — automated reconciliation, one-click close, and dashboards that show exactly where your money goes.
Ranger Woodland
Advisor
Leads a top accounting practice for high-growth consumer brands. Brings deep operational finance expertise to Mars’s service model.
Wenda Wu, CPA
Tax Partner
Former Tax Director at PwC. Handles federal and state tax filings for CPG brands. Ensures your entity structure, sales tax, and R&D credits are optimized.
Simple pricing. No surprises.
Everything you need to run CPG finance, in one plan.
All-in-one
No setup fees. Cancel anytime.
- Full-service bookkeeping
- Revenue reconciliation across all channels
- Deduction tracking & dispute support
- P&L by channel, SKU-level margins
- COGS tracking & inventory accounting
- Trade spend monitoring
- Cash flow forecasting
- Fundraising-ready financials
- All integrations included
- On-demand access to CPG finance experts
Beyond the Books
Additional services to accelerate your growth.
Tax Filing
Let a tax pro handle filing so you can focus on growth. Federal and state, done right, on time.
Working Capital
Get prequalified for multiple working capital sources. We help you find the right fit for your stage and growth trajectory.
Fundraising Coaching
Expert 1-on-1 guidance to boost your finance confidence for investor conversations.
Your books should work as hard as you do.
Expert CPG accountants, powerful automation, and on-demand support — all for one flat monthly price.